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Social media marketing · Brand publicity · Visual identity

Al Rawabi,on every feed.

A bilingual social media and brand publicity system for Al Rawabi Dairy Company: everyday juice, milk and cheese, turned into posts people save, share and cook from.

  • Al Rawabi orange juice bottle against a yellow splash, with a navy caption panel about calcium and bones, in English and Arabic
  • Pack of Al Rawabi burger cheese slices beside a stacked burger, with a bilingual caption
  • Lemon mint juice bottle with cucumber slices, with a green caption panel and a lavender tip in English and Arabic
  • Vitamin D milk bottle surrounded by line icons for science, education and sport, with a red banner reading 2000 IU of Vitamin D3
  • Milk pouring from a bottle into a glass on a blue background, with the hashtag defeatDdeficiency and a bilingual caption about a 250 ml daily cup
  • Multivitamin juice bottle under falling confetti, with a maroon caption panel about hosting and healthy treats in English and Arabic
  • Tub of cream cheese spread beside a croissant sandwich and playful smileys, with a bilingual caption for school lunches
  • Pomegranate juice bottle with a painted pomegranate and red splash, with a maroon bilingual caption panel
  • Orange juice bottle beside heart-shaped orange slices, with a caption about oranges and heart health in English and Arabic
  • A bone illustrated on a teal background with a bilingual caption about protecting bones with Vitamin D milk
  • Multivitamin juice bottle beside a gold trophy held by a hand, with a bilingual caption and the hashtag breakfastforchampions
  • Pack of sandwich cheese slices beside a plate of peppers, tomatoes and herbs, with a bilingual recipe caption
Client
Al Rawabi Dairy Company
Year
2016
Role
  • Social media marketing
  • Brand publicity
  • Visual identity
Platforms
Facebook · Instagram · LinkedIn · Pinterest · Twitter · YouTube

[01]Project overview

Products everyone owns,a reason to talk about them.

Juice, milk and cheese are already in the fridge. The brief was to give each one a reason to come up on a feed: a useful fact, a recipe, a small habit worth trying.

We handled Al Rawabi’s social media marketing and brand publicity, designing the posts, the platform publicity posters and the visual rules that make a feed look like one brand.

33

Post designs shown

Juice, milk and cheese, each built around the real pack.

6

Platform posters

A follow-us poster for every channel, from Facebook to YouTube.

EN · AR

Every caption

English and Arabic, designed into the layout from the start.

[02]Approach

Four rules that make a feedlook like one brand.

01

One product, one idea

Every post carries a single message: a vitamin benefit, a recipe, a small habit. Nothing competes with it.

02

Pack first, then the story

The real pack sits large at the edge of the frame. A bold illustration or fresh ingredient tells the idea beside it.

03

Two languages, one panel

English and Arabic share a single caption panel, so each reads as written for its audience, not translated.

04

Colour follows the product

Caption panels match each line: navy for orange juice, maroon for multivitamin and pomegranate, green for lemon mint, teal and blue for milk.

[03]Visual identity

The anatomy ofan Al Rawabi post.

Every post follows the same four-part structure. Hover or tap the markers to see what each part does.

Pomegranate juice bottle with a painted pomegranate and red splash, with a maroon bilingual caption panel

[04]Social media · Juice

Health in a glass,one flavour at a time.

Each juice post turns a flavour into something useful: what is in it, what it is good for, how to drink it differently. Select any post to view it full size.

[05]Social media · Cheese

Recipes with a pack in the picture.

Cheese is an ingredient, so these posts show the finished plate: a burger, a coffee-break sandwich, a school-lunch croissant. The pack stays in frame and the recipe is in the caption.

  • A better burger

  • A light work-hours snack

  • A coffee-break sandwich

  • A breakfast omelet

  • Cheer up school lunch

  • A dinner recipe

[06]Brand publicity · Vitamin D milk

Making a vitamineasy to picture.

Vitamin D is hard to see. The milk posts give it a number, an image of what is at stake and one simple habit, with a shared hashtag, #defeatDdeficiency, tying them together.

  • #defeatDdeficiency

  • 2000 IU of Vitamin D3

  • Vitamin D and fitness

Same idea, different colour.

Two of the milk posts were designed in several colourways. Compare them to see how palette changes the tone.

Post

Colourway

Same message, same layout, three palettes. Switching between them shows how much work colour does in carrying the idea.

A cracked bone illustrated on a brown background with a Vitamin D milk jug, captioned in English and Arabic about protecting bones

[07]Brand publicity · Follow-us posters

Six platforms,made of dairy.

A publicity poster for each channel, with the platform logo rebuilt from the products themselves: cheese and biscuit textures, milk splashes and pours.

  • Facebook

  • Instagram

  • LinkedIn

  • Pinterest

  • Twitter

  • YouTube

[08]What we made

A feed that gives something away before it asks.

Across juice, cheese and milk, every Al Rawabi post offers a fact, a recipe or a habit first. The brand is in the corner, the pack is in the picture, and both languages get equal space.

That consistency is the identity: a clear layout, a colour per product line and illustration that explains rather than decorates.

Social media marketing

  • Post design across juice, milk and cheese
  • Bilingual caption layouts
  • Recipe and health-tip formats
  • #defeatDdeficiency milk posts

Brand publicity

  • Follow-us posters for six platforms
  • Dairy-texture platform logos
  • Colourway explorations

Visual identity

  • Four-part post structure
  • Colour system by product line
  • Illustration style
  • Brand-corner placement

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